On the importance of sustainable fashion: The story of the founder of the LAIMLINI brand

• How have you got the idea of creating the Laimlini brand? How did it all start?

• What materials do you use to manufacture clothing? What are the benefits of these materials?

Currently, the Laimlini brand has a broad assortment of clothing. For each designigned clothing, the choice of materials is dictated by the fashion trends and anticipated wear conditions. In the selection of materials, knowledge of fabrics, their composition and the way they are manufactured is of great importance. We choose carefully because every customer's feedback is important to us.

Laimlini T-shirts always will always be made from natural materials – cotton or linen. You will never find T-shirts of synthetic materials made by us.

Also, summer dresses, shirts, blouses and skirts Laimlini swe from natural linen and cotton. Because of the linen's good qualities – antiallergenic, natural. Preference for linen, which has been softened by "stone wash" technology. Such fabric hardly breaks at all, and linen's crumpling has been reduced. Of course, linen will always crumple, but "stone wash" linen's crumpling is aesthetically appealing. It doesn't have "sharp lines". It is important that the fabric consists of 100% linen or merely of natural fibres.

Laimlini holiday dresses and skirts are sewn from tulle and lace, velvet, decorated with silk threads, glass pearls and crystals. Tulle is a mesh-type fabric made of viscose, nylon, silk and sometimes cotton. It's soft, delicate and light by weight. When a skirt or dress has reached bushiness, several layers of till fabric are used. And the celebration can begin!

• Are all the goods handmade?

All the goods made by Laimlini are handmade. Handmade means that we do not use robotic industrial machines and impersonal approach to the sewing process. We have knowledge of all technological processes, from fabric selection, design, cutting, modelling, sewing, packaging – and that is the work of our hands and mind. Of course, the sewing process uses a variety of sewing and technological equipment to ensure quality performance for the products. Every garment is sewn in small quantities, some in only one copy. It means that Laimlini is able to be different and can react quickly if changes are needed to the design models or to diversify fabric choices, at the same time we are prepared for larger volumes.

• Do the residents of Latvia assess the quality of clothing materials? Why aren't linen garments so popular today?

Why do people like linen clothing? The use of linen in textiles has a long history and traditions. It is a natural material, very friendly to the human body, as well as functional, durable and firm. It greatly absorbs the humidity and dries up quickly. It deals with the sunlight very well and hardly fades at all. In my opinion, people are returning to basic values, including clothing, understanding that in warm summer days linen clothing is the most suitable in order to feel comfortable.

• What is your point on sustainable fashion and zero waste fashion?

Laimlini feels proud of receiving positive feedback and reviews from customers about the clothing they have purchased earlier. It means that we create sustainable design clothing.

We are able to provide waste-free technology everyday. For example, sewing towels does not use the edge of the fabric. Many meters are cut off, then plastered in pines. The pines are used in the dressing of the original design solstice (Saulgriežu) gown. This gown is decorated with a plaited belt and plaited wreath.

Cutting linen clothing creates clothing for young children from trimmings, and another product is created from other surpluses - Laimlini bookmarks.

From tulle leftovers we make original brooches and tulle balls and ornaments for festivals.

It should be noted that Laimlini willingly supports children's creativity by returning fabric returns to various arts schools and to kindergartens, where interesting creative works are made.

More information about Laimlini:

Products can be seen and purchased:

In Latvian product and souverien shop:

We can be found in various Latvian cities – festival markets and in Rīdzenes market (T/C Galerija CEntrs), Kalnciema tirgus, RĪgas Daizaina tirgus (VEF, TC Spice), TC Rīga Plaza, markets in Doma Laukums, Esplanāde.

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